Rugby Union Meet our EDGE brand ambassador
On 15 June 2012, Castrol welcomed renowned Australian Rugby Union player James O'Connor to the Castrol family, as the official Castrol EDGE Brand Ambassador.
As well as being a well-known brand in his own right, O'Connor is an avid user of social media, has a 150,000 (and growing) twitter follower fan base and over 40,000 ‘likes’ on Facebook.
O’Connor made his Super Rugby debut for the Western Force in 2008, making him the youngest player to compete at the Super Rugby level.
In that same year, O'Connor debuted against Italy becoming the second youngest player in Australian rugby history to pull on a Wallabies jersey (second only to winger Brian Ford in 1957). Soon after, O’Connor was given his first official start against the Barbarians at Wembley.
An established Test player for three seasons now, JAMES O’CONNOR has missed just six of the last 42 Tests played by the Qantas Wallabies due to injury. He last year became just the eighth Australian to surpass 200 Test points.
O’Connor said he is working hard to get back to full strength and reclaim his spot in the Qantas Wallabies line-up.
“When you have strength, it enables you to explode out of the gates and pushes you over the advantage line – that is one of the keys to my game,” he said.
“Strength is important to performance but it counts for little without endurance” O’Connor said.
To coincide with O’Connor building back to full strength, Castrol is pleased to announce James O’Connor as the official Castrol EDGE brand ambassador.
Castrol Australia Marketing Director Diana Hall said: “The pace and impact of physical confrontations in the modern game cannot be underestimated. It is difficult to perform under such testing conditions, but strength and experience are key to ensuring continued performance”.
“The same applies to the pressures in your engine. That's why you need a strong oil to keep the metal surfaces apart,” she said.
“Castrol EDGE is built strong. In fact, it’s 40% stronger than a leading competitor, so it makes sense that James O’Connor and Castrol EDGE have forged a strong connection.”